Folding Box: Rivières de Cartier

Brand: Cartier Parfums

Supplier: Smurfit Kappa – Colors & Consumers

An eco-designed, FSC-certified folding box for Cartier’s Rivières De Cartier fragrance collection comprised of three scents.

Technical points: Rather than the traditional compact cardboard box and corrugated insert, this is a one-piece box in FSC mini microflute corrugated cardboard with integrated insert. Uncoated art paper makes for a matte finish, embellished with offset printing, gilding and embossing. The box is delivered flat and the insert automatically springs into shape during assembly. Folding and gluing the insert was complex. Material savings were made as the insert is reduced to a minimum, and the inked surface area was reduced by 77% compared to a traditional box.