Wine & Spirits Coffret: The Macallan A Night On Earth In Scotland

Brand: The Macallan

Supplier: HH Global

The unusually-shaped rigid board coffret with matching rigid sleeve was developed to be fully recycled in a single waste stream. It is made of FSC paper and board: art paper, kraft paper, pulp and greyboard.

Technical points: A book-style closure with closed bottom was developed so the rigid sleeve entirely envelopes the gift box. The top fitment in board only was designed to withstand bottle movement and also adds additional space for brand messaging. Molded pulp is used for the base fitment; it can accommodate bottle size tolerances and prevent rotation of the bottle in transit. A board piece that locks into a recess in the base closes the box, negating the need for magnets.




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