Mirror effect

“It’s that time of the year again: our Prix Formes de Luxe is in the starting blocks. In the buzz and effervescence that leads up to the event, which is celebrating its 21st edition on October 1st in Monaco, we wanted to take a step back, gauge the terrain and look at the way things have been done in years past in a bid to see what needs to be reinvented. This time of reflection confirmed that the competition should be driven by its original purpose more than ever—to reward innovation in luxury packaging—while reflecting the realities of the rapidly changing market. The criteria for the Awards, cornerstones of the exercise, remain innovation, manufacturing challenges, translation of a brand’s DNA and the overall quality of production. But a newcomer is shaking up our traditional approach: eco-design. Given the burgeoning importance of all things green in the industry, we believe that eco-design deserves more than to be one prize among many. And so, from this point on, eco-design will become a criterion in its own right for each product in the running. It is our role not only to reward the creativity resulting from the supplier-brand partnership, but also to set standards. As we see it, ecology is not a trend. It is here to stay.
In other news, we have whittled down the number of categories while welcoming a few newcomers… And for this edition we’re ushering in a partially renewed jury: a constellation of professionals who are experts in their field and whose enlightening presence is key as we navigate a decision-making process that is far from easy!”

Alissa Demorest
Editor in Chief, Formes de Luxe