Communication tools: Absolut Hero Vessel

Brand: Absolut Vodka
Supplier: Dapy 

These drinking cups, which resemble a beer can, are made entirely from aluminum and are decorated in bright colors using eco-FDA (food safe) inks and lacquers. 

What’s innovative: The cups’ original design and strong branding message.

What’s green: The rigid aluminum cans are designed for reuse.

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