Folding Box: Lancôme La Vie Est Belle Domaine de la Rose

Brand: Lancôme

Supplier: James Cropper COLOURFORM

The mono-material pulp packaging hugs the distinctive shape of the La Vie Est Belle bottle and leaf-shaped ribbon.

Technical points: The compact wrap in cellulose pulp features precise die-cut edges and finely embossed rose petals on the facing. A patented, oversize clasp makes for a “crisp, snap closure with haptic feedback.” The white color is free of chemical dye additives. Made from wood fibers sourced from sustainably managed European forests, the pack is 100% recyclable in the paper waste stream.