Communication Tools: Jo Malone Star

Brand: Jo Malone

Supplier: Knoll Prestige Packaging

The recyclable, star-shaped holiday packaging is designed to double as an ornament.

Technical points: The base and cover are in 100% Knoll Ecoform molded pulp, and the pack also includes a recycled ribbon and Artcard tag. The molded pulp was color matched to Jo Malone’s iconic cream paper, and the cover stamped with the brand’s logo. Ensuring a closure that would hold proved a feat – the flange around the base was extended to ensure a perfect friction fit with the cover.