Since 1995, Cartonajes Salinas has endeavoured to make its mission a reality: to become a reference in the world of luxury lined rigid presentation boxes. This leadership has been built on very strong principles of effort, investment and innovation. It has been an intense journey to get here, just like all the other companies that have had to go through the digital transition and adapt in record time to new industry 4.0 models. When Cartonajes Salinas was established, it was in the age of distribution, the product was the focus of its priorities, and the fundamental key to success during that period was the technification of its production plant.

Nowadays at Salinas, the entire product is manufactured using the most advanced machinery on the market, which has allowed the supplier to be very competitive and gain an exceptionally high level of experience. By contrast, today the client is the one at the centre, and the supplier’s research is more focussed on improving their experience. A very demanding experience, which is not only limited to improving its service. The 21^st century client requires companies to make an overall commitment to their product and service, as well as to society and the environment.

In 2030, the entire workforce will essentially consist of millennials: a generation that has grown up hyper-stimulated, hyper-informed and hyper-accustomed to immediateness. Therefore, Salinas says to be working on the concepts of EFFICIENCY, TRANSPARENCY and INNOVATION to successfully face another decade, without forgetting its roots as a family business.